frr™ is a brand of luxury outerwear that features products with groundbreaking combinations of natural materials, functionality, and style. The designers of frr™ create innovative designs, using durable construction and blend fashion-forward styling with premium quality eco-friendly fibers.
Nothing in the world exudes luxury and style the way fur does. frr™ products combine superb quality with an unquestionable sense of style and sophistication. As trend-setting, style-savvy fashion connoisseurs who demand the frr™ name know, these attributes distinguish frr™ as elite and incomparable.
The frr™ brand was born in 2006 in Winnipeg Canada. Winnipeg is known as one of the coldest cities in the world. The people of Winnipeg know how to stay warm in the winter. The brand started with a line of Canadian made fur hats in classic styles. The frr™ brand took those styles and modernized them. Adding style and design elements that made the hats popular with every age group and demographic. The hats were a huge success. The brand now continues to grow its line into fur accessories, fur coats, fur home decor, and more.
Fur as have a rich heritage, but it is extremely cutting edge. Fur is no longer just your grandmother’s old coat, designers are constantly innovating the material using a variety of techniques and combining textures to create fun, interesting and wearable garments.
Every piece of fur is different; you will never find two identical garments. They continue to be made by hand using craftsmanship and manufacturing skills that are passed down through the generations.
It is a durable, natural and sustainable material. Fur is without doubt the oldest fabric known to man and is one of nature’s most enduring products. So why choose fur? It comes from sustainable sources – nowadays the majority of fur is from Specialty Farms and around 15% is from abundant Wild Populations.
Whether you choose to eat meat, eggs or dairy produce, use medicines tested on animals or wear leather, fur, silk or wool you will want to be assured that animals have been treated humanely. The fur trade invests $ millions in animal welfare research, Certification Programmes and animal husbandry technology in addition to supporting local, regional, national and international animal welfare legislation.