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From the slopes to the sidewalks, frr™ products are designed for style and quality.

frr™ is a brand of luxury outerwear that features products with groundbreaking combinations of natural materials, functionality, and style. The designers of frr™ create innovative designs, using durable construction and blend fashion-forward styling with premium quality eco-friendly fibers.

Nothing in the world exudes luxury and style the way fur does. frr™ products combine superb quality with an unquestionable sense of style and sophistication. As trend-setting, style-savvy fashion connoisseurs who demand the frr™ name know, these attributes distinguish frr™ as elite and incomparable.

The frr™ brand was born in 2006 in Winnipeg Canada. Winnipeg is known as one of the coldest cities in the world. The people of Winnipeg know how to stay warm in the winter. The brand started with a line of Canadian made fur hats in classic styles. The frr™ brand took those styles and modernized them. Adding style and design elements that made the hats popular with every age group and demographic. The hats were a huge success. The brand now continues to grow its line into fur accessories, fur coats, fur home decor, and more.

Fur as have a rich heritage, but it is extremely cutting edge. Fur is no longer just your grandmother’s old coat, designers are constantly innovating the material using a variety of techniques and combining textures to create fun, interesting and wearable garments.

Every piece of fur is different; you will never find two identical garments. They continue to be made by hand using craftsmanship and manufacturing skills that are passed down through the generations.

It is a durable, natural and sustainable material. Fur is without doubt the oldest fabric known to man and is one of nature’s most enduring products. So why choose fur? It comes from sustainable sources – nowadays the majority of fur is from Specialty Farms and around 15% is from abundant Wild Populations.

Whether you choose to eat meat, eggs or dairy produce, use medicines tested on animals or wear leather, fur, silk or wool you will want to be assured that animals have been treated humanely. The fur trade invests $ millions in animal welfare research, Certification Programmes and animal husbandry technology in addition to supporting local, regional, national and international animal welfare legislation.

FUR CARE TIPS

Care tips for fur and shearling sheepskin

  • Unless you have a very delicate fur like chinchilla, your fur hat is a fairly durable item and simply must be treated with common sense. Furs like cold, hate heat. They don’t like friction, or chemicals. They like space, and to be cleaned. – but, only by a fur professional.
  • Give it a good home. Be sure to store your hat in a closet that is not exposed to light (which will fade your fur) or heat. Make sure it has room to breathe and is not crushed by other garments.
  • Avoid insecticides, mothproofing, and other chemicals around on your fur, including perfume, hairspray and makeup. Perfume contains alcohol, which can dry your pelts. Once a perfume gets into your fur-including cedar from a cedar chest- it will be there to stay.
  • If your fur gets wet, don’t panic. Most furs can handle snow and a light rain with ease. Shake it out and hang it to dry in a well ventilated room. Please resist the temptation to speed the drying process with a hairdryer or near a heat source. Remember furs do not like heat. After it dries you can then shake it again. Comb or brush it gently if the hairs seem a little bristly. If your fur has been soaked thru, however, take it immediately to your fur retailer for proper treatment.
  • In the off season it doesnt hurt to send your fur hat to your local furrier for professional storage. This is optional but will ensure your hat stays in good condition through the warm months.
  • If your fur hat gets dirty have it cleaned by a professional fur cleaner. Besides just cleaning, this conditions your fur. Glazing is a process that replenishes oils to maintain a furs longevity. You may consider taking your hat to a furrier for glazing if you find that it needs to be refreshed.
  • Suede and leather can be hard to clean. It is advised that you have suede cleaned professionally. However there are a few steps you can take if the light soil is not too bad:
  • Rub suede with a clean dry towel – always rub suede in one direction.
  • Remove the stains or marks by gently rubbing them with a pencil eraser.
  • Brush your suede with a suede brush, which has soft bristles with wire inserts (most stores sell this in the shoe area for suede shoes).